Visual identity and website for the ninth edition of Varese Design Week, dedicated to the evocative theme of The Cage. A huge work of visual communication and coordination, which I tried to adapt to the theme, always maintaining the same vision, even if changing the color. The image is fresh yet impactful. From the prevailing shade of purple, the color of reflection and introspection, it is expressed in shaded bars through which the word “The Cage” can be read in Roboto font. The visual identity extended from offline materials such as posters, flyers, foldable maps, sponsor car stickers, and Forex panels for exhibitions to the relaunch of the website with a new, coordinated graphic design, in collaboration with the IT support of Daniele Bartoli.

Special thanks to President Nicoletta Romano and Vice President Silvana Barbato